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RYOMA COLLIA
FRACTIONAL
GROWTH SPECIALIST
TRANSFORM YOUR BUSINESS
A SELECTION OF CUSTOMERS FROM MY CAREER
END-TO-END SERVICES
Essential Foundations
I can show you how to build the essential foundations for growth, or I can build these for you.
Without these, not only will you fail to grow, you can even irrevocably damage your business
The Commercial Proposition
Build the commercial foundations of growth.
Identify the right market, understand the customer, define your ideal customer profile, establish meaningful differentiation, communicate value clearly, and develop a pricing approach that supports the business.
Move beyond the assumption that every prospect is ready to speak to sales.
Understand how buyers research, evaluate, build internal consensus, and signal intent. Use those signals to improve marketing and sales timing.
Evaluate multiple marketing channels.
Content, events, email, referrals, social media, video, webinars, industry groups, phone calls, and websites, and more.
Decide which are appropriate for your audience, offer, resources, and stage of growth.
You do not need to use every channel. You need to select the channels most likely to reach and influence your specific buyers.
Sales and Commercial Development
Convert your GTM strategy into sales execution.
Build a structured approach to prospecting, business development, opportunity management, account growth, partnerships, and apply those to everything from transactional, hardware, services, software, to complex or enterprise sales.
Learn how to manage the reality of B2B sales: different stakeholders, different motivations, internal politics, cultural differences, changing priorities, procurement, risk, and complex decision-making.
Understand Your Buyer's Journey
Select And Use Marketing Channels
CORE PRINCIPLES
My proven, repeatable, scalable methods have grown and scaled businesses from SMEs, startups, global enterprise businesses, and centuries old institutions.
More than experience, world class training, and Go to Market (GTM) processes, my core foundations are:
Understanding prospects/customers and helping them to succeed
Absolute commitment to the success of the customer or goal
Clear, responsive, and transparent communication
Breaking down silos, working together for the greater good
THE TRIFECTA EFFECT
Business Growth and Transformation Through Unified Sales, Marketing, and Operations.
Small businesses need to balance cost and resources while aiming for growth, stability, and scalability. Simply hiring people won't achieve this, no matter how talented they are. Sustainable growth comes from introducing systems and automation that align with your sales and marketing strategy as part of an overall commercial infrastructure.
Important note: The free deck below is not a replacement for sales and marketing experience. It's indicative of the technologies and services that can be integrated into a Go-to-Market (GtM) strategy to accelerate your business growth at significantly lower costs than hiring multiple specialists.
Whether you're building an existing business, launching a new product, or expanding into a new market, I provide fractional support, part-time enablement services, or consulting to help you implement these tools effectively and drive real growth.
Download the guide here
HOW I APPLY MY EXPERTISE AND SERVICES TO THE GO TO MARKET MODEL
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SOLUTION EXPERIENCE
Power
Automate
SECTOR
EXPERIENCE
I have been involved in many industries, from FMCG, cosmetics, print, packaging, manufacturing, warehousing, distribution, automotive, electronics, chemicals, high security solutions, and governments, but the last twenty years have been focused on technology, life sciences, supply chain, business resilience, cyber security, and consulting over the last six years.
TECHNOLOGY
I have over twenty years of software experience, selling enterprise SaaS, Artificial Intelligence, and Machine Learning across multiple industries.
I've held positions as Global VP of Sales and Marketing, Head of Commercial, and other senior sales positions for decades in this sector.
I have signed eight-figure contracts with several of the largest companies in the world.
I have more than nineteen years of business experience in solutions for the pharma and medical device sectors, including clinical trials. I have also been involved in healthcare during that time.
26 of the top 50 pharmaceutical and 13 of the top 30 medical device companies have been my customers, along with many global CROs, CDMOs, SMOs, and biotechs.
I have been an international speaker, round table and event chairperson, and patient and site evangelist. I was on the steering committee for the Pharmaceutical Contract Management Group between 2016 and 2023 and am an honourary member of the Society for Clinical Research Sites.
LIFE SCIENCES AND HEALTHCARE
SUPPLY CHAIN
The supply chain is the lifeblood coursing through the veins of any industry where a physical product is part of the process. To say that supply chain is a hugely complex area of expertise is an understatement.
My experience spans over 29 years across many industries, and I acutely understand the many physical and digital challenges within supply chain, transport, distribution, and logistics.
CYBER SECURITY AND BUSINESS RESILIENCE
Many of the solutions I have been involved in help businesses to have a robust business infrastructure and enable business resilience.
I have 2 years experience in cyber security solutions and have led campaigns based on the UK Cyber Security and Resilience Bill, (CSRB) and the EU Network Information Security Directive (NIS2).
CONTENT SHOWCASE
SCRIPT AND ADVERT EXAMPLE
Script writing and production sample - 'Life' advert for a conference.
The 'Life' video project was an urgent request that we completed in less than three days. We came up with the idea for the video, completed the research, and produced the final script in less than 1 day.
The entire project was completed by me, with the exception of a few motion graphics that were completed under our direction.
WEBINAR EXAMPLE
Webinar/podcast planning, speaker sourcing and coordination, production, and hosting.
Defining the legal implications of the new UK Cyber Security and Resilience Bill, I hosted, edited, and published this webinar featuring Jonathan MacDonald, a Partner at Osborne Clarke LLC, to provide an overview of the complexities of the Bill.
WHITE PAPER EXAMPLE
The Cyber Security and Resilience Bill and EU Network Information Security Directive (NIS2).
This project was one that I wrote to showcase my research, writing, editing, formatting, and production capabilities.
PORTFOLIO
The portfolio showcases papers, articles, and videos that I have produced for various clients.
ROLE-PLAYED SALES OUTREACH EXAMPLE
Watch me role-play a new business sales outreach from a supply chain track-and-trace solution provider, approaching Tilda Rice (part of Ebro).
This would approach is embedded into an all-in-one landing page that is part of an omni-channel campaign designed to align with a buyer's journey.
SHARING A FEW CAREER HIGHLIGHTS
PCMG 2018
Speaking in Munich - Workflows
SCRS Innovation award presentation
PCMG 2018
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